Writing long

This in PR Week is on the mark for other papers too, with hat tip to Poynteronline:

NYT[imes] business reporter Alex Berenson says: "I think the Times needs to be a lot more careful about what we demand from our readers, and how much time we ask that they spend with us every day. And I think we write too much and too long often, and I've tried increasingly to be conscious of that in my own stories, that there's no reason to write 1,200 words when 800 will do. ... You should save the length for the stories that really deserve it. I think that that is going to be a big cultural change at the Times in the next few years, and younger people hopefully will have an easier time with [it]."

Write tight.

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