Just checking

Reading along in my EntireWeb email message, I ran across this, done in a hurry and spell-check-proof.  It’s kind of nice, actually, with lots of possibilities:

1. Sound like your dad: be an authority

Authority is essential. You need to speak (well, write) with an air of authority. Talk about your chosen topic in a manor that draws upon your knowledge & experience. Be passionate, too. People will pick up on this and feel compelled to read on. But don't try too hard. No one likes a zealot!  [Italics added]

It’s that manor — the one to which I was born?  Or that to which I aspire?  And what may that be?  Lots here, more than meets the I.

Sign up here for the EntireWeb newsletter, which actually has a lot of good stuff, eye swear.  In it, for instance, you find this:

6. Back to basics: break out the dictionary and check your spelling

Spell check your copy. There's nothing worse than bumping through a website when nearly all of the web pages are chock-full of typos. No amount of design niceness will make up for that. Plus, you lose credibility. No excuses .. oh, and grammar, too. 'Nuff said.

I’ll say.