Schmich back

Stunned by the Trice reappearance (without explanation for absence), I forgot to take note that Schmich got back yesterday — “Illness' 2 voices agree: Being sick is no fun at all.” She’s been sick and tells us about it, lightweightly describing a horse (hoarse?) race between "your eight-year-old" and "your 108-year-old."

No problem. Chi Trib demographics clearly call for such, as its sales people put it at Media Kit:

Chicago Tribune's sites are number one in total market reach for Chicago news and information Web sites (source: Media Metrix).  Beating out popular national sites like CNN.com and MSNBC.com, Chicagoans choose to get their online news from a trusted, local brand. Attracting a young, educated, and affluent audience, the Chicago Tribune sites reach more than a million readers every month. (Italics added)

Of course.  The Dippy Three — Schmich, Zorn, Trice — are there for a reason.  They are deemed to appeal to the young, the educated, the affluent — the future leaders of our great nation.  Why am I complaining?

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