Reading along in my EntireWeb email message, I ran across this, done in a hurry and spell-check-proof. It’s kind of nice, actually, with lots of possibilities:
1. Sound like your dad: be an authority
Authority is essential. You need to speak (well, write) with an air of authority. Talk about your chosen topic in a manor that draws upon your knowledge & experience. Be passionate, too. People will pick up on this and feel compelled to read on. But don't try too hard. No one likes a zealot! [Italics added]
It’s that manor — the one to which I was born? Or that to which I aspire? And what may that be? Lots here, more than meets the I.
Sign up here for the EntireWeb newsletter, which actually has a lot of good stuff, eye swear. In it, for instance, you find this:
6. Back to basics: break out the dictionary and check your spelling
Spell check your copy. There's nothing worse than bumping through a website when nearly all of the web pages are chock-full of typos. No amount of design niceness will make up for that. Plus, you lose credibility. No excuses .. oh, and grammar, too. 'Nuff said.